Lintas Middle East North Africa FZLLC announced its official relaunch as Lowe & Partners Middle East North Africa FZLLC and unveiled its new logo and corporate identity. The new corporate identity was recently rolled out across Lowe's 160 agencies in 80 countries.
”The Lowe agencies in the Middle East and North Africa are all united around the simple strategy of providing great advertising and taking our creative work onto a higher level,” Ajay Shrikhande, speaking for Lowe & Partners Middle East North Africa, commented.
The new Lowe logo, which is central to the identity, is light blue, but has been designed to work across a palette of colors. This allows partner agencies within the group the option to select their own logo color, reflecting the group's diversity and the long-held belief that local strength leads to collective strength, according to a company press release.
Lowe & Partners was founded in London in 1981. Today, the group is ranked fifth among worldwide agency groups, with billings of over $12 billion, offices in 80 plus countries, 14,700 employees. Lowe is a member of The Interpublic Group of Companies, the world's largest organization of advertising agencies and marketing services companies. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
