With the growing car rental market in the UAE, Budget Rent-a-Car and Dubai-based Liberty Investment Company (LIC) have recently signed a landmark agreement in Dubai to operate Budget’s vehicle rental and leasing businesses in the UAE. Under the new agreement, Budget has appointed LIC to manage, further develop and establish the Budget brand across the United Arab Emirates.
LIC Chairman, Sheikh Khalid Bin Abdul Aziz Al Qasimi, commented on this new agreement: “Liberty Investment Company is pleased to partner with Budget as their Master Franchisee for the United Arab Emirates. We will repay this confidence shown in LIC by implementing strategies to develop the United Arab Emirates market for Budget through both fleet and network growth. Our target is to make Budget the number one car rental brand in the UAE”.
John McNicholas, Budget Rent a Car Group Vice President said: “Budget already has a significant presence in the UAE market and Liberty Investment Company will now look to establish further Budget outlets in the remaining emirates in order to expand the Budget network across the UAE. In assuming its new role of Master Franchisee, LIC will now play a key role supporting the development of Budget’s market share within the important Middle East region.”
Liberty Investment Company works closely with their principles and associates, to provide outstanding services and superior value to customers, endeavoring at every step to earn their loyalty and exceed their expectations.
This latest agreement further consolidates LIC's leading position in the country’s car rental industry and strengthens the company’s commitment to the customers in offering hassle-free and standardized car rental and leasing services.
About Liberty Investment Co LLC:
Liberty Investment Co. is the Dubai headquartered holding company for a wide range of leading international and local brands and businesses in the United Arab Emirates. It is professionally managed company with diversified business interests across the UAE in automobiles, travel & tourism, transportation, real estate and logistics. For more information please log on to www.licuae.com
About Budget:
Budget is one of the world’s top three vehicle rental companies, with revenues of US$2.4 billion per annum. It has a global presence of more than 2700 locations in 115 countries and territories. The company was founded in 1958 as a car rental company for the value conscious customer. Since then, it has helped define the car rental industry through precedent setting products and services and is recognized as the market leading car rental brand in the Middle East region.
