Land Rover Middle East & North Africa has announced that its 2004 sales in the Middle East region have shown an 11% per cent increase over 2003. All Middle East markets witnessed significant growth since last year.
The biggest market to contribute to the overall sales growth was KSA recording a 67% increase, followed by Oman, up by 57%, Dubai recorded an impressive 36% increase and Qatar contributed a significant 33%. In terms of unit sales, Dubai took the lead, followed by KSA, Abu Dhabi and Kuwait.
Reflecting on the positive growth for 2004, Andy Gawthorpe, Managing Director of Land Rover Middle East said, “2004 was an exciting year for the brand as it saw the introduction of our 21st century strategy. The 4x4 and luxury automotive sectors have become increasingly competitive and challenging with a host of exciting new entrants coming to the market, so to achieve yet another successful year is extremely satisfying and further reiterates the strong positioning the brand enjoys in the region. “
Gawthorpe added, “We’ve established a strong reputation in the Middle East, a region that has reflected year-on-year success and with the launch of the 2004 Freelander, the new Range Rover Vogue and with many more exciting products to come in the near future, we are confident the brand will grow even further.”
