Having steered Toshiba computers over the past two years from a 10 percent Middle East market share to 28 percent, Sales and Marketing Manager Ahmed Khalil has been promoted to regional manager of the company's computer systems division.
Toshiba's growth was first triggered by a decision to focus on the Middle East as a prime growth market. As a result, control of the region was shifted in April, 2000, from Singapore to the company's European headquarters in Germany, thus shortening the supply chain and moving closer to customers.
Khalil joined in October that year and has since been responsible for launching a succession of new products and setting up a network of service partnerships across the region, catapulting Toshiba to market prominence.
The various models in Toshiba's Tecra, Satellite, and Portege series cater for entry-level users up to high-end mobile performance that outstrips or matches bulky desktop systems. Wireless connectivity is a big plus-point, enabling users to have computer access wherever they are.
Toshiba Corporation is a leader in information and communications systems, electronic components, consumer products and power systems. The company's integration of these wide-ranging capabilities assures its position as an innovator in advanced components, products and systems. Toshiba has more than 176,000 employees worldwide and annual sales of over $40 billion. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
