The Juma Al-Majid Group, a Middle East trading conglomerate, is undertaking a e-business transformation throughout its more than 40 business units. The trading giant will utilize Oracle E-Business Suite 11i to streamline and integrate its accounting, human resources, procurement, and sales and marketing functions.
Juma Al-Majid anticipates reduced administrative costs, up to the minute financial reporting, and enhanced customer relationship management (CRM) to be the major benefits of the enterprise-wide project.
The Juma Al-Majid e-business initiative is one of the first in the Middle East to integrate back-office business processes, including accounting, purchasing, and payroll, with customer-facing functions such as sales and marketing, including field service and call centers, all with one Internet-based model. As part of its Oracle-based project, Juma Al-Majid's diverse business units, ranging from automotive and electronics to construction equipment and travel will leverage the streamlined Oracle E-Business Suite processes.
The flagship company, Juma Al-Majid Est, the core unit of the Juma Al-Majid Group of Companies, is active in electronics, automobiles, watches, office equipment and furniture, telecommunications, information systems, traffic and parking Systems, fire fighting and prevention systems, tires, rubber products, electro mechanical contracting and trading, light industries, assembly plants and others. — (menareport.com)
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