The Jordan Tourism Board (JTB) is forging ahead with a campaign to target the Meetings, Incentives, Conferences, and Events (MICE) market.
"Jordan is already a popular destination for intra-regional travel within the Middle East," said Managing Director of the JTB, Marwan Khoury. "We are making concerted efforts to target meeting and incentives organizations, seeking unique experiences for future events. The Gulf region is a very important market for us and we want to increase awareness about Jordan's MICE potential amongst our target audience."
Jordan has made effective inroads into the conventions market, hosting a number of key events in the Middle East, highlighting its potential as a MICE destination including, The World Conservation Congress, the Global Summit For Peace In Tourism, The Arab League Summit and the World Economic Forum 2003. The Annual Congress of the Syndicate National des Agents des Voyages was also staged in Jordan, where over 800 French travel agents were taken to see a variety of the country's attractions.
JTB was officially launched in 1998 as an independent public-private sector partnership. With a 13-member Board of Directors, the JTB is headed by the Ministry of Tourism and also includes nine private sector members representing hotels, inbound tour operators and tourism transport companies. As part of its new marketing plan, the JTB offers a program of international promotional activities including representations, trade fairs, workshops, roadshows and familiarization trips. — (menareport.com)
© 2004 Mena Report (www.menareport.com)
