InterContinental Hotels Group, the largest operator of hotels in the Middle East, announced it is partnering with AIR MILES, the Middle East’s leading customer loyalty programme, to offer members the opportunity to collect AIR MILES on all purchases at its hotels in the UAE & Qatar.
“Beyond the excellent quality and service we provide, InterContinental Hotels Group is proud to now offer customers the extra benefit of collecting AIR MILES every time they choose to dine at any of our hotels in the UAE,” said Thomas Rowntree, Area Director of Sales & Marketing, InterContinental Hotels Group.
Confident that joining AIR MILES will strengthen InterContinental Hotel Groups’ local market coverage through more incremental sales, the partnership deal is viewed as a win-win agreement for both InterContinental Hotels Group and its customers.
Speaking about the new deal, Dave Battiston, General Manager of Rewards Management Middle East, the company that manages AIR MILES in the UAE and Qatar, said: “We are delighted with InterContinental Hotels Group joining the AIR MILES programme. With this leading hotel group on board it provides our current base of over 600,000 members with more than 35 outlets in 7 hotels in UAE & Qatar any time they choose and of course collect AIR MILES towards their next reward.”
“AIR MILES is simply about choosing to do your everyday shopping at key market leading retail companies and you’ll get rewarded with free air travel, electronics, jewellery, restaurant vouchers, movie tickets and a whole lot more. And now with such a key market leader like InterContinental Hotels Group joining us, our members will be very excited,” concluded Battiston.
