Business Strategies Group (BSG), the regional BusinessObjects distributor in the Middle East, announced that the United Arab Emirates (UAE) based International Foodstuffs Company (IFFCO) has signed an Enterprise deal with BSG to deploy BusinessObjects and WebIntelligence, the integrated query, reporting, analysis solution at all its operating companies and branches in the region.
The Group, consisting of over 16 companies, has purchased BusinessObjects solution to access, analyze, and share information to enhance customer service, track product quality control, improve sales and marketing activities and manage finances.
Business Objects is a provider of business intelligence (BI) solutions. Business intelligence lets organizations access, analyze, and share information internally with employees and externally with customers, suppliers, and partners. It helps organizations improve operational efficiency, build profitable customer relationships, and develop differentiated product offerings.
IFFCO is a UAE-based business house which manufactures and markets a range of mass market consumer products and industrial products in the frozen food, flour, snacks, oils and fats, chocolates, ice cream, beverages, culinary products, personal care and detergent categories. It also offers logistical services and co-packing in the above categories. Further more, it manufactures animal feed, oleo-chemicals, corrugated boxes and PVC products. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
