HP Middle East today announced that it will extend its distribution channels to competitive resellers in the United Arab Emirates (UAE). For volume products, namely the commercial solutions portfolio, HP Middle East has revised its agreements with Almasa, Aptech, Jumbo Electronics, Redington, Tech Data and Magirus as a value added distributor.
On the corporate end-user business side, HP products are available through key partners like Alpha Data, CNS, Emitac, Intertec, Itqan, MDS, Raqmiyat and Seven Seas Computers. By selecting pertinent distributors in the region, HP is consolidating its channel in the Middle East. This is an inevitable implementation of HP's worldwide channel model strategy. The new agreements are an extension of an existing history with HP's preferred partners.
The line-up of diverse channel partners ensures HP spreads its product portfolio across the full range of resellers and distributors. Each channel partner offers value through expertise in different product solutions.
HP has been present in the Middle East since 1968, and opened its first regional office in 1994 and has offices in Dubai, Abu Dhabi, Ramallah, Cairo, Riyadh, Jeddah and Khobar servicing the Gulf Cooperation Council (GCC), the Levant and Egypt. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
