United Kingdom road safety equipment specialist, Industria International, will launch Temperature resistant, high-resolution streetlights, designed specifically to withstand the Middle East’s extreme weather conditions, into the Gulf region.
The company is to launch the lightig at Gulf Traffic 2002, the region’s major road transport conference and exhibition, to be held in Dubai this October. “The new lighting delivers reliable performance and improved visibility, which reduces driver fatigue and the number of accidents caused by poor lighting,” said International Sales Manager of Industria International, Martin Oliver.
With 80 years of European experience the company is now looking to penetrate the Middle East’s expanding road infrastructure. “We plan to generate business through the launch of this new lighting and to establish ourselves within the Middle East with high mast lighting equipment. We are also reviewing options on establishing a Middle East hub to expand our influence across the region,” said Oliver.
Industria International is one of five British companies to have already contracted for Gulf Traffic. The event has, to date, attracted exhibitors from Eastern Europe, the Far East and Middle East, Canada and the United States. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
