Gulf Air has unveiled its new corporate identity to dignitaries, senior airline officials and staff. A brand implementation plan, devised in conjunction with brand consultancy firm Landor, outlines the process that will see the corporate identity executed and applied in all areas of the airline's operations.
“The new corporate identity represents the more serious and fundamental changes taking place at every level in the airline, which like its counterparts worldwide is facing unprecedented challenges to survive in the face of the global economic downturn, and more recently the impact of the conflict in Iraq,” said the airline's President and Chief Executive, James Hogan.
Gulf Air was founded in 1950. Today, it is owned by the governments of Bahrain, Oman and the United Arab Emirates (UAE). The airline's network stretches from Europe to Asia and covers 43 cities in 32 countries. The airline is in its first year of a three-year strategic recovery program, headed by Hogan. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
