Gulf Air, the national carrier of Abu Dhabi, Bahrain and Oman plans to create the airline's first centralized reservations system through the establishment of a call center, which will be located in Oman.
All bookings from throughout the Middle East region will be managed through the Gulf Air Reservations Center, which will also provide national employment opportunities. The move follows the recent unanimous approval of the airline's three-year strategic recovery plan, which was presented to Gulf Air's Board of Directors at a meeting held in Bahrain last December.
The three-year strategic recovery plan includes a cash injection of $238 million for this year and the continued deferral of government debt. It features a number of ‘pillars', including brand development, fleet re-construction, Gulf Air's network, alliances and customer service – as well as others, and a strong focus on profitability and cost structure improvements.
Gulf Air was founded in 1950. It is owned by Bahrain, Abu Dhabi and Oman and is the only truly pan Gulf carrier in the region. The airline's network stretches from Europe to Asia and covers 43 cities in 32 countries. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
