GCC investments into the IT industry is poised to reach USD 5 billion in 2007 with Saudi Arabia and the UAE accounting for 47% and 30% of this total respectively according to the latest IDC reports. Addressing the demands of the booming SMB sector, which is driving the investment, NETGEAR, a worldwide provider of technologically advanced, branded networking products, has announced its participation at the upcoming Digital Business Channel (DBC) MEA 2007. The company will showcase its complete range of ‘ProSafe’ products along with its networking and storage solutions at the event, which is slated to run from November 19 to 21, 2007 at Le Meridien Al Aqah Beach Resort in Fujairah.
NETGEAR will highlight its ProSafe Smart Wireless Solutions and the complete range of networking and storage solutions for the SMB market to a target audience comprising of value added resellers, system integrators and end-users. Included in the ProSafe product line is the ProSafe Smart Wireless Switch (WFS709TP) and the ReadyNAS range of desktop and rack-mounted network storage solutions. The powerful and affordable 8-Port Gigabit Ethernet Smart Switch (GS108T) and the robustly featured 24 and 48-port 10/100/1000 Smart PoE Switches (GS724TP and GS748TP) are also some of the other popular products that will feature in the NETGEAR stand.
“GCC countries are experiencing tremendous growth in the ICT market as governments and companies are heavily investing into quality networking and storage business infrastructures, making it a viable market for NETGEAR’s range of products,” said Ahmed Zeidan, Channel Sales Manager, NETGEAR Middle East. “By taking part in events such as the DBC, NETGEAR will be able to benefit from in-country channel development and also better understand the needs of the market, not just from the business partners’ point of view, but also from the end users’ perspective, which we believe is imperative for our success.”
The ProSafe Smart Wireless Solution provides the ability for small and mid-sized companies to easily and affordably deploy a scalable, secure, feature-rich wireless network that integrates seamlessly with existing wired infrastructure. The powerful enterprise-class feature set enables network administrators to place and predict the coverage of each individual access point, centrally manage and enforce network security policies, and provide flawless roaming throughout the workplace to improve the productivity of employees and minimize network complexity.
“We plan to capitalise on the IT market growth by giving all of our efforts to deliver value-packed business-class solutions to small and mid-sized companies. Our innovative and award-winning networking and storage solutions are specifically designed to meet the demanding requirements of the SMB market, which has made NETGEAR an important vendor for this particular segment,” concluded Zeidan.
DBC will convene leading solution providers; value added resellers, system integrators and corporate resellers across the MEA region, in an effort to facilitate high-level business dialogue among prospective and existing vendor partners. The highly exclusive and invitation-only event is also expected to be attended by more than 100 senior-level IT decision makers from medium and large organisations spanning from all major verticals within the target markets.
NETGEAR designs technologically advanced branded networking products that address the specific needs of small and medium business and home users. The company's product offerings facilitate users to share Internet access, peripherals, files, digital multimedia content and applications among multiple personal computers and other Internet-enabled devices.
© 2007 Al Bawaba (www.albawaba.com)
