FINE, the market leaders in the Middle East hygienic paper industry has announced the launch of ‘FINE Touch’, its premium range of facial tissues, toilet rolls and kitchen towels, manufactured using high quality paper and packaged with the innovative Ultra-violet (UV) Spot Varnish technique.
“Today, quality is a factor that has gained paramount importance for all kinds of products, including hygienic paper products like tissues,” said Peter Janho, General Manager, FINE Hygienic Paper FZE. “Consumers are willing to pay a little extra as long as they are assured of superior quality products with exceptional design that fully satisfy their individual needs for exclusivity. The new FINE Touch range caters specifically to this segment of consumers who do not compromise on quality and are looking for products that blend with their lifestyle.”
The facial tissues in the new range are extra smooth, strong and absorbent, and come in elegantly designed boxes, carrying Spot UV Varnish patterns & icons. Spot varnish is a high gloss printing technique applied to select areas of an image to enhance visual impact. Double application of the varnish has the effect of creating a highlight on the pattern and draws attention to that part of the design and also provides the additional visual stimulus of having varied textures on a single printed surface. The FINE Touch boxes come in attractive shades of black, blue, dark grey, beige and red. As with all FINE branded tissues, the Touch range is also processed with the unique, patented SteriPro technology, which ensures that every tissue is sterilized before packing.
The FINE Touch toilet roll, which comes in four shades – White, Light Blue, Pink and Peach – is characterized by its extra smooth, ultra soft and strong paper quality with excellent dissolving properties, that ensure drains never get clogged. As for the exclusive Touch kitchen towel range, the white embossed rolls are not only smooth and strong, but also highly absorbent with exceptional wet strength properties, that does not allow the tough paper to tear easily even when wet.
“FINE will continue its strong focus on innovation and it’s the consistent quality-driven approach that has given us a competitive edge in the market place. Our emphasis on offering sterilized hygiene products has helped us create a niche for ourselves and we will maintain this momentum by introducing more sterilized products” added Janho.
Voted Superbrand for two consecutive years, FINE is the brand name of a wide variety of products produced by Jordan-based Nuqul Group's FINE Hygienic Paper Companies. The FINE stable of products includes facial tissues, toilet paper, baby diapers, kitchen towels, adult briefs and feminine pads.
FINE is the brand name of a wide variety of products produced by the Nuqul Group's FINE Hygienic Paper Companies, spread across the Middle East, with its headquarters in Jordan. A market leader in the hygienic paper industry in the Middle East, FINE today is synonymous with 'paper tissue'. The company is committed to maintaining the highest standards of quality in all aspects of production. This commitment to excellence is manifested in its factories, which are equipped with state-of-the-art machinery, highly qualified and experienced staff, and the determination to continually improve on and upgrade production facilities.
Other brands that the company markets include Finies & Super Baby Fine (baby diapers), Cinderella (feminine sanitary napkins) and Smile & Lido (facial tissue & toilet rolls). Products under the Fine name include kitchen towels, jumbo rolls, adult briefs, and wet wipes.
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