Dubai-headquartered Emirates National Oil Company (ENOC) has launched its range of lubricant products in the Philippines.
The ENOC Lubricants' range was launched into the Northern Mindanao city of Cagayan De Oro with a 30-vehicle motorcade throughout the city and an industry seminar in a local hotel.
Recently, Manila-headquartered CKW Enterprises was appointed as the Philippines distributor for ENOC Lubricants. The company will focus on marketing ENOC Lubricants' flagship PROTEC gasoline and Vulcan diesel ranges.
"The Philippines market for automotive lubricants is worth around 250 million liters a year," explained Group Chief Executive and Board Member of ENOC, Hussain Sultan. "Our plan is to establish the ENOC brand in the retail and commercial segments within five years. CKW, which has been in the lubricants distribution business for the past 15 years, is ideally placed to assist us towards this aim," he added.
Established in 1998, ENOC Lubricants has developed its own range of branded automotive, industrial and marine lubricants, which are blended at a certified facility in the United Arab Emirates (UAE). — (menareport.com)
© 2004 Mena Report (www.menareport.com)
