Airfreight division Emirates SkyCargo has launched a campaign, dubbed ‘Step Forward’, aiming to give its staff a clear understanding of future needs. The campaign consists of a series of two-day workshops held at the Emirates Aviation College that began last month and will run through to the end of June 2003.
Director Cargo Ram Menen says: "Old business rules are being replaced with new ways of working. The growing trend for end-to-end supply chain management has created the need for new business relationships that go beyond current boundaries."
Emirates SkyCargo envisions the expansion of the supply chain through partnerships with forwarders and agents to provide the cargo customer with a total logistics solution tailored to his needs, according to a company press release.
The Step Forward workshops will explain the basics of the supply chain and its impact on the freight business; then go on to demonstrate how expansion along the supply chain through business partnerships with forwarders and agents is the way forward for the airline. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
