Emirates Neon, the UAE's signage and outdoor advertising company, has completed the installation of the GCC's largest neon signs for global and regional digital manufacturer LG Electronics.
The multi-colored dual language, English/Arabic signs, measuring 22 meters by 11 meters overlook Defense Roundabout, on Dubai's busy Sheikh Zayed Road from a height of 17 floors (52 meters) above the ground.
Similar to those in New York's Time Square or London's Oxford Circus, the multi-point flashing signs, which face in opposite directions, were manufactured in sections by Emirates Neon before being fully tested and assembled on site over night following approval by Dubai Municipality.
"Mega-neon signs are still popular with clients because they are less costly to make, in comparison with electronic media, but and are also 25 percent more energy efficient," said Rehan Merchant, Emirates Neon executive director.
"Not many UAE-based outdoor advertising companies have the capacity to build such big signs and none have the capability to install them overnight. As a result we are seeing increased interest from leading multinational and blue chip companies impressed by the impact of the signs."
The signs use argon gas mixed with mercury and have multiple layers of neon tubing, each powered in a timed sequence, to produce its effects and to switch between English and Arabic.
Emirates Neon has been in the signage and outdoor advertising since 1976. It employs 310 people at its UAE headquarters. Among the company's UAE clients are Dubai Municipality, Dubai Civil Aviation, the Dubai Shopping Festival, Jebel Ali Free Zone, major hotels, shopping centers and blue-chip multi national companies. – (menareport.com)
© 2002 Mena Report (www.menareport.com)
