Dubai supermarket chain Emirates Co-op has appointed Bates PanGulf as its integrated communications partner to deliver advertising, direct marketing and public relations services. The appointment is designed to build greater awareness and help Emirates Co-op win new customers and create greater loyalty among its existing customer-based and 3,000 members of its co-operative society.
“We are confident that with Bates PanGulf expertise, Emirates Co-Op can build a greater share of the supermarket business in Dubai and offer our customers and shareholders more offers and greater value in the future,” Ali Habib, managing director of Emirates Co-Op said.
Emirates Co-Op was established in Dubai six years ago and operates six stores across Dubai. The company plans to launch the first in a series of new promotions and customer offers later in 2002. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
