Financial services conglomerate Emirates Bank Group has become the proud recipient of two Superbrands awards for its banking divisions, Emirates Bank International and meBANK, the retail banking division of Emirates Bank International.
The accolade for Emirates Bank International comes over 25 years after it was formed. It is the first bank in the region to introduce an internet banking service in 1996, and mobile phone banking in 1999.
A brand normally takes at least five years to stand a chance of becoming a Superbrand. meBANK has become one of the top 100 Superbrand’s in the United Arab Emirates (UAE) in less than 18 months. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
