Petroleum retailer Emarat has signed up with World Automotive Group to set up Fast Track, a facility that will offer a range of repair and maintenance service for automobiles at key Emarat stations in Dubai and the Northern Emirates.
The 25 million Emirati dirham ($6.8 million) project will see a network of 21 Fast Track sites set up over a three-year period. The first five sites will be commissioned at the end of 2003 with three in Dubai and two in Sharjah.
Fast Track will aim to fill a niche between car agencies and the 'corner street repair shops'. While the car agencies offer high quality and reliable repair and maintenance facilities, the reputation of souk stores and garages is highly questionable, explained Rashid Al-Shamsi, General Manager of Emarat.
A survey conducted by Emarat and the World Automotive Group revealed that 89 percent of motorists said that experienced and trained personnel to service their cars was important, while 82 percent confirmed that the assurance of genuine spare parts was a crucial consideration. Some 85 percent expressed the need for excellent customer service and 78% percent displayed a preference for quick delivery.
Manned by highly-trained staff, the facilities will include the servicing and maintenance of brakes, suspension and steering systems, front end components, shocks and struts, air conditioning and overall tune up and servicing of the vehicle. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
