Emaar Financial Services (EFS) has authorised O2 Marketing Communications to act as its agent for its marketing, advertising and publicity businesses in the Gulf, the company said Monday.
An agreement to this effect was signed by senior manager project and business support, Omar Al Haddad, for Emaar Financial Services and the managing director of O2 Mohammed Al Johmani. As part of the agreement, O2 will launch an integrated marketing campaign to promote financial services EFS offers to investors, as well as cover its various activities on a set of satellite channels and mass-circulation newspapers and magazines, the GDN reported.
Mr Al Haddad said the selection of O2 was based on the "good reputation and great achievements it has made in promoting major corporations".
