Every year during the summer, the Dubai Summer Surprises (DSS) plays a role in boosting the performances of private sector establishments in Dubai including shopping malls, hotels and airlines. Last year, an 8.8 percent increase in spending pushed overall sales in Dubai shopping malls to 1.118 billion Emirati dirhams ($304 million). This year, the Dubai Shopping Malls Group (DSMG) will be offering 1.8 million Emirati dirhams ($490,000) worth of prizes to shoppers during the DSS, taking place June 20-August 30, 2002, including a grand prize of one million Dh. The prize-packed promotion will be held throughout Dubai Summer Surprises 2002 at 18 participating malls. The DSMG, a founder key sponsor of DSS, was set up in 1997 under the patronage of the Dubai Department of Economic Development. The 18 member malls of the DSMG that will be participating in the DSS promotion are: Al Bustan Centre, Al Ghurair City, Al Manal Centre, Bin Sougat Centre, BurJuman Centre, Deira City Centre, Dragon Castle, Gold and Diamond Park, Hamarain Centre, Karama Centre, Lamcy Plaza, Mazaya Centre, Oasis Centre, Palm Strip Mall, The Centre, Town Centre, Twin Towers and Wafi Mall. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
