The Dubai Municipality has decided to crackdown on the unauthorized posting of bills and posters in the emirate. During the campaign, which runs until October, Dubai Municipality will review outdoor advertising in 11 areas of the city. Those on walls, billboards and rooftops will be checked first. Illegal, unsafe and unsightly advertisements will be removed and confiscated. Legal action may be taken against offenders.
"The focus of the campaign will be on safety and security and adherence to the rules and the technical specifications to be followed regarding billboards," said Mohammed Al-Noori, head of the Advertisement Section at the Dubai Municipality. "It is part of our efforts to inform and educate people on the need to maintain a clean environment. Unauthorized outdoor advertisements, many of which use materials that are harmful to the environment, contribute
to giving the city a shabby look."
In a statement issued Wednesday, July 30, Emirates Neon, a United Arab Emirates (UAE)'s signage and outdoor advertising company, pronounced its strong backing to Dubai Municipality's. It said it would provide any help it can to make the three-month long campaign a success and urged Dubai Municipality to extend it to include neon signs.
Emirates Neon has been in the signage and outdoor advertising since 1976. It employs 310 people at its UAE headquarters. Among the company's UAE clients are Dubai Municipality, Dubai Civil Aviation, the Dubai Shopping Festival, Jebel Ali Free Zone, major hotels and shopping centers. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
