Repulsive prices or the 'Ramadan effect'? Dubai's hotel occupancy down

Published July 14th, 2014 - 03:55 GMT
Al Bawaba
Al Bawaba

Hotel occupancy in Dubai declined in June for the second consecutive month as demand slows down in the summer heat and new supply enters the market.

According to preliminary data by global consultancy STR Global, hotels posted an occupancy rate of 75 per cent, marking a 5.5 per cent drop compared to the same period last year, while average daily rate (ADR) was marginally up by 1.4 per cent to Dh658, and as a result, revenue per available room (RevPAR- a benchmark for performance) dropped 4.2 per cent to Dh493.68.

“ADR continued to grow, posting the highest levels of any June since 2008. However, such an increase was not able to fully offset the negative occupancy performance,” said Elizabeth Winkle, managing director of STR Global, in a statement.

Rashid Aboobacker, senior consultant at TRI Hospitality Consulting, expected occupancy to have reached around 80 per cent in June. He estimates that ADR was 10-15 per cent higher compared to the same period in 2013, while RevPAR was 7-10 per cent more.

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