A two-day summit, at which international e-business experts will outline how the Internet is revolutionizing marketing and advertising throughout the Middle East, is to be held in Dubai in June. Organized by Intevents, the Gulf iMarketing Forum, to be held at the Emirates Towers Hotel June 2-3, will focus on developing strategies for the B2B and B2C cyberspace economies.
Issues to be addressed include digital iAdvertising, branding across multiple channels, building e-customer, supplier and stakeholder relationships, e-generated customer data, measuring web site effectiveness, how to stand out in the e-marketplace, ways to retain customers, data confidentiality and on and offline promotions to direct traffic to web sites.
“Despite reports of a softening ad market, iadvertising has rapidly become an eight billion dollar plus industry and it’s still in its infancy,” said Dave Pender, director of business development at Intevents.
The Gulf iMarketing Forum has the backing of the world’s largest marketing association, the UK-based Chartered Institute of Marketing. As part of the program, the first 10 delegates to register will be given five minutes to present their ‘Big Idea’ to the conference with the audience selecting the best one.
Based in Oman’s capital Muscat and the British university city of Cambridge, Intevents organizes regional conferences, seminars and exhibitions designed to provide Middle East business owners, management and senior government officials with the skills to manage and grow their organizations. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
