President of the Department of Civil Aviation and Chairman of the Emirates Group, Sheikh Ahmed Bin Saeed Al-Maktoum, signed a joint agreement with CNBC Europe to launch an advertising campaign to promote Dubai as a business and leisure destination.
The key objective of this campaign titled - Why Dubai? is to communicate the commercial and leisure benefits of re-locating to Dubai to business leaders of the world’s largest and most influential companies.
The campaign is scheduled to be aired on CNBC Europe, Middle East, Asia and the Far East from mid February 2003, will feature six vignettes and run for one year. This advertising campaign is aniticipated to reach over 120 million homes covering Europe, Middle East, Asia and the Far East.
The campaign has been conceived and produced by the Marketing & Corporate Communications Division of the Department of Civil Aviation, co-sponsored by Dubai 2003 and produced by Rudaizky & Matt Ryan limited based in the UK. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
