Spa Resources International (SRI), the Gulf's only spa development consultancy, which markets Dubai's luxury Cleopatra's Spa brand, has entered into a marketing and training agreement European health and fitness organization, Champneys.
Under the agreement, the two organizations will cross-sell each other's facilities to their customer base and exchange staff and students to broaden the experience of both and further raise industry standards.
"This link will help us promote both brands within the Middle East and Europe and will give us an edge in the training of our staff and students," said Daniella Russell, director of Wafi Health and Leisure division, which owns SRI.
The agreement was announced at Arabian Travel Market, the Middle East’s travel and tourism show, which is running at the Airport Expo Dubai. Spa Resources International is exhibiting at the show as part of the Dubai pavilion.
"We see a great market for Champneys within the Middle East," said Stephen Purdew, managing director, Champneys. "We envisage the agreement encouraging more people from this region to visit our facilities in Europe, and likewise, our European clients will be made fully aware of SRI’s Cleopatra's brand and services.
SRI is the Gulf's premier spa development consultancy and its activities include spa consultancy, concept and design and operations management to recruitment, training and product distribution. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
