DTK, one of the leading personal computer (PC) brands in the Middle East, has announced that it has boosted its high-ranking position in the region after registering a 20 percent growth in 2006, which it credited to enhanced sales performance in four key market sectors. DTK is planning to maintain the upward trend and consolidate its lofty status by sustaining its aggressive PC penetration initiatives directed at corporate, government, education and household consumers in the region.
"DTK's growth in the Middle East markets indicates a dramatic change in the attitude of consumers on the impact of computers in the society. From household entertainment, to social networking, corporate ventures, e-government initiatives and academic activities, DTK's technology platforms offer efficient and productive solutions to any challenges," said Nimer Al Attal, Managing Director, DTK Computer Middle East.
DTK is able to bring its products deep into different market segments through an extensive international network of sales and service partners and value-added resellers, covering the whole GCC, Lebanon, Syria, Jordan, Egypt, East and North Africa, Cyprus, and the Indian Sub-continent. Its portfolio of products includes desktops, laptops, game stations, digital home entertainment systems, high definition TV and DVD recorders.
"DTK's strategy has involved continuous innovation and diversification of its product portfolio to cater to the constantly evolving demands of the different market segments. DTK is also leveraging its technology platforms to promote IT penetration throughout the region. DTK is committed to drive IT connectivity by making its flexible and cost-efficient IT solutions widely available to all market segments," said Al Attal.
"Our initiatives to increase accessibility to fundamental technology platforms play a vital role in overall development of the industry. Business enterprises will have greater flexibility through DTK's reliable and secure database management systems, while our technologies allow government entities to expedite the delivery of public services. The education sector in all levels is now increasingly adopting computer platforms to boost learning, while students are making good use of IT tools for their research work and school assignments. DTK's wide range of technology platforms has been a proactive partner in the development of the society," concluded Al Attal.
© 2007 Al Bawaba (www.albawaba.com)
