ALBAWABA - TikTok has announced the launch of a new service called TikTok Go, which allows users to discover and book hotels, tourist attractions, and entertainment experiences directly within the app. This move reinforces the platform's transformation into a comprehensive platform that integrates content, commerce, and services.
The company stated that the new service will initially launch in the United States and will be available to users aged 18 and over. Travel, accommodation, and tourist activities will be showcased through videos, search results, and location pages within the app.
TikTok GO allows users to view details of travel offers, check availability, and complete bookings without leaving the app, through partnerships with several global travel and booking companies, according to TechCrunch.
The new service also gives content creators the opportunity to link their videos to travel and hotel offers, with the potential to earn money through commissions and creator marketing programs.
TikTok US CEO Adam Presser said in a statement: "Every day on TikTok, millions of people discover where to eat, where to stay, and what to do next. TikTok GO connects the moment of inspiration directly to the businesses behind it, which is good for creators, local businesses, and communities."
