A gem in the middle of the desert: Damas to open first luxury boutique in Saudi Arabia

DAMAS, the Middle East's leading jewelry and watch retailer, has bolstered its presence in the region with the launch of its first luxury boutique in Riyadh, Saudi Arabia. This is the fourth store Damas is opening in KSA during 2014, expanding the brand’s footprint in the country and consolidating Damas’s current operations in Saudi Arabia that includes 24 stores.

As part of Damas’s redefined global strategy, the brand has divided its retail stores into two formats - ‘Damas’ and ‘Damas Collections’. Located on Olaya Street, the new store will be the first in the Kingdom under the ‘Damas’ format to showcase contemporary styles in high fashion jewelry, diamonds and precious gemstone jewelry.  

In line with the new corporate identity launched in November 2013, the Damas boutique will have the same format as The Dubai Mall store, UAE. The new format is designed to assemble exclusive collections from the world’s leading jewelry designers including Forevermark, Roberto Coin, Pasquale Bruni, Magerit, Utopia, Baraka, and Givori. The boutique also showcases contemporary styles in high fashion jewelry, diamonds and precious gemstone jewelry.

Anan Fakhreddin, CEO at Damas, said: “At Damas, we have developed our portfolio of international and in-house brands to emerge as a global trademark that is based on trust and continuous innovation.  Riyadh is a very important market for Damas as the customers here are demanding and have very good taste and knowledge around jewelry and diamonds. We hope to meet and exceed their expectations as we believe that quality comes from innovation; hence, creativity is at the core of our brand. We could not have come this far without the support of our community and a remarkable base of loyal customers here in Riyadh, and would like to reiterate our commitment to bringing them the finest in luxury designs as we continue to build on our strategic presence in Saudi Arabia.”