DAMAC Properties has recently announced the laucnh of its largest promotion ever. This promotion is worth over US$ 23.7 million and is to be targeted towards the buyers and visitors of the 2006 Dubai Shopping Festival (DSF). During this large scale nation wide event DAMAC will be giving away a brand new ECLIPSE 500 Jet, worth US$ 1.5 million to one lucky customer should he or she be lucky enough to be amongst the first 700 individuals to purchase a DAMAC property during the event. The company will also be giving away a Jaguar to every new customer who buys a DAMAC Property during DSF 2006.
“We are a ‘Support Sponsor’ for DSF 2006 and as part of the Festival’s promotion efforts we will give a brand new Jaguar for every new DAMAC customer. At DAMAC our focus is to deliver luxury solutions to our customers, and at the DSF this year, we will make it our aim to delver extended delights to all our customers. Buyers of the first 700 properties sold in Dubai will enter into a raffle draw where they will get a chance to win a a new Jet plane. This is yet another first in the real -estate marketplace from DAMAC,” said Mr. Hussain Sajwani, Chairman DAMAC Holding.
From his part, Mr. Peter Riddoch, CEO DAMAC Properties added, “During DSF DAMAC has witnessed a 50% increase in sales in 2004, 85% in 2005, 105 % in 2006 and the company is also optimistic about the sales growth it is to witness 2007.”
“DAMAC’s promotion is in line with the DSF philosophy for providing an overall rewarding shopping experience in which every customer gets a chance to win. Mr. Riddoch further stated that DAMAC’s promotion is the largest Event to be held during DSF “ We are confident that it will further add to the excitement and attraction this event enjoys globally,” he said.
It is important to note that, DAMAC Holding has now grown into a global conglomerate with more than 6000 employees in 18 countries.
Elaborating further on this point , Mr. Riddoch said, “Luxury brand development is time consuming; however we have accelerated the process through our commitment, customer service and world class quality standards. Today, DAMAC Properties stands for high end luxury and high investment returns.”
