Universal Media 7 (UM7), Fortune Promoseven group’s media buying arm, announced that Computer Associates in the Arab Countries, the world’s largest management software company, has appointed UM7 for its FY05, as ITS media buying agent in the Middle East.
Earlier this year, CA announced the launch of direct operations in the Arab region. CA’s direct presence – compared with its previous engagement solely through partners – signals a clear change in the company’s strategy towards Arab countries. The company has established its regional headquarters in Dubai Internet City in the UAE, and is currently finalizing the setup of offices at key locations throughout the region.
