The Dubai Department of Tourism and Commerce Marketing (DTCM) has stepped up its international advertising in the print media for the second half of the year with an extensive campaign covering Dubai's major travel origin markets.
“Following extensive consumer research and cross liaison with our international network of 15 overseas offices, we have devised a campaign that is directed at the travel trade and consumers to create clear-cut impressions of Dubai as a top class tourist destination,” said DTCM Director Operations and Marketing, Mohammed Khamis Bin Hareb.
He noted that Dubai benefits from high levels of consumer awareness that the DTCM has created over targeted year round promotions and marketing since 1989. “We have an integrated marketing campaign in place to maximize awareness of the destination that avails of traditional and non-traditional media across all channels including direct mail, personal marketing visits, promotions such as breakfast seminars and workshops, public relations, roadshows and exhibitions, telemarketing, news bulletins, newsletters, the web and e-mail as well as hosting of familiarization visits,” Hareb remarked.
The campaign covers more than 120 leading trade and consumer publications across Dubai's leading travel origin markets including the Unite Kingdom, Germany, Switzerland, Austria, France, Belgium, Italy, Sweden, Norway, Denmark, Finland, East Africa, South Africa, India, Australia, New Zealand, Russia, the USA, Japan and the Far East.
Running in tandem with the tourism campaign, a target-specific international print advertising campaign will also raise awareness of Dubai's attractions for the meeting, incentive, conference and exhibition market. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
