The Columbia Business School is to organize its first executive program of 2002 next month, when it returns to the Gulf with its “Advanced Marketing Management” program that was debuted in the Middle East last year.
“Executive success in the 21st century requires, more than ever, marketing expertise that transcends functional boundaries. This top-notch executive program prepares managers in all areas—marketing and non-marketing—to develop and execute strategies for their products, services or markets in the new economy,” said Aman Merchant, CEO of Leading Concepts, which organizes the program, May 6-8, 2002, at the Fairmont Dubai, under an exclusive association with Columbia Business School.
The program will include sessions devoted to creating market focused strategies, strategic pricing, positioning, defensive and communication strategies, competitive analysis, branding, decision-making pitfalls as well as numerous case studies. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
