ALBAWABA - In an unexpected twist, Coca Cola in Turkey has taken a bold step in response to the widespread boycott, reducing the price of its 2.5-liter bottle from a hefty 50 TL (1.64 USD) to a mere 5 TL(0.164 USD). This surprising move comes after the brand found itself at the center of a boycott initiated by various groups in Turkey, following Israel's actions in Gaza.
The product packaging has also undergone a makeover, with the brand's items undergoing a change in color to avoid prolonged stays on store shelves. Coca Cola, now under scrutiny for its alleged ties to Israel, has reportedly strategically placed the letter 'A' in its visuals to underscore its affiliation with the Anadolu Group.
Since the intense attacks and operations carried out by Israel in Gaza on October 7, numerous conscientious groups in Turkey have rallied against Israeli products. This movement extends beyond Israeli brands to include various foreign brands, particularly those perceived to be supportive of Israel.
Coca Cola, known for its strong presence in Turkey, defended itself in a statement, attributing the boycott to misinformation and asserting its Turkish roots as part of the Anadolu Group. Critics, however, argue that this explanation is a blatant attempt to undermine the intelligence of the Turkish people.
Tuncay Özilhan, Chairman of the Board of Directors of Anadolu Group, has unveiled a series of measures to navigate through this challenging period. Özilhan expressed their commitment to presenting a clearer image to counter the boycott and suggested the placement of the letter 'A,' the symbol of the Anadolu Group, in front of Coca Cola's visuals. This move has drawn mixed reactions from social media users, with many expressing their sentiments without further commentary.
