Digital lifestyle solutions leader, BenQ Middle East, has partnered with Active IT Distribution FZCO one of the leading IT distribution companies, to market and sell BenQ’s latest LCDMs (LCD monitors) in Kuwait. Leveraging Active’s existing infrastructure, the alliance will assist BenQ bolster its overall sales in Kuwait by expanding its regional offering of LCDM products and capturing an anticipated market share of 16 per cent by year end.
BenQ over-exceeded its regional revenue target by 35% over last year and is on track to achieve similar impressive results in 2008. The company continues to lead regional digital solutions markets with its strong 2007 growth across all segments – compared to the previous quarter.
“Our integrated distribution strategy is one of the key contributing factors to our record-breaking LCDM sales, and we are focused on further aggressive expansion across the region,” said Manish Bakshi, General Manager, BenQ Middle East and Africa.
“Kuwait signifies a prime opportunity for us to capture additional market share, and we believe Active’s unparalleled experience and in-depth understanding of the local market will help us position BenQ as one of the country’s leading IT brands.”
Growing demand for LCDMs amongst corporates and government institutions in Kuwait has propelled a sharp increase in sales, which far outstrips other GCC countries. Kuwaiti consumers are renowned for their product knowledge and this combined with their greater buying capacity is also pushing higher sales in the LCDM segment.
“BenQ shares our vision for providing consumers with a wide range of superior products and excellent service. Our logistics, finances and services are all in sync with BenQ’s distributor requirements, and replete with an experienced management team, high frequency resellers and a diverse product range we are confident of achieving success for BenQ in Kuwait,” said Parvez Ahmed , Chief Operating Officer, Active.
The demand for BenQ LCDMs across the region has risen exponentially over the past 12 months. The latest high-end models like the 22” and 24” wide screen LCDMs, the G240OW LCDM with HDMI input and T221W LCDM with DVI input that incorporate cutting-edge technology and futuristic design has currently spurred further growth.
“BenQ’s LCDMs are gaining immense popularity in Kuwait, one of their best performing regional markets due to the company’s existing partnerships,” added Bakshi. “Our new partnership would definitely create more inroads into the Kuwati market and thereby enhance our market penetration.”
The BenQ brand has long stood for innovation in design and technology with products engineered for superior performance and optimum lifestyle enhancement. “The 2008 Red Hot awards for our V2400W clearly demonstrate our market leadership in high quality LCD monitors.”
