ALBAWABA - In a surprising turn of events, Apple, the tech industry juggernaut and world's leading brand, may encounter obstacles in the coming year, according to recent reports and statements from industry insiders.
Despite its longstanding dominance, Apple's 2024 outlook has raised concerns, especially after Foxconn, a key iPhone production partner, shared a conservative growth forecast of only 5%.
Foxconn's cautious stance reflects doubts about Apple's performance in the next year, indicating potential challenges ahead. This revelation comes at a time when iPhone 15 sales are falling short of expectations, particularly in vital markets such as China, painting a less optimistic picture for the company.
The emergence of Huawei as a formidable competitor is noteworthy, with Chinese consumers increasingly opting for Huawei's Mate 60 and Mate 60 Pro over the iPhone. This shift in consumer preference, especially in a crucial market like China, could significantly impact iPhone sales, posing a formidable challenge for Apple in 2024.
As 2023 concludes, Apple finds itself navigating an intricate landscape, with stiff competition and evolving consumer choices challenging its traditionally robust market position. The tech giant will need to adapt to these changing dynamics to maintain its historical success
