Apple’s $229 iPhone case raises eyebrows, fuels outrage

Published November 12th, 2025 - 08:13 GMT
Apple's new iPhone case. (Apple's official website)
Apple's new iPhone case. (Apple's official website)

ALBAWABA - Apple, in cooperation with Issey Miyake, launched the "iPhone Pocket Case," an innovation that combines style and practicality in a single product. However, its price compared to its size drew criticism from many activists.

The new iPhone bag is designed to carry iPhones and other small items conveniently, as the case offers a unique and practical solution for tiny items.

The version with a short strap will be priced at $149.95, while the long strap version will cost $229.95, Apple's official website detailed.

iPhone case

Apple's new iPhone pocket case. (Apple's official website)

It is worth mentioning that customers, who are willing to purchase this new innovation, can consult with Apple in-store or online to help them choose the perfect color and length.

The design is based on 3D knitting technology, which gives each piece the ability to stretch to accommodate various daily uses without affecting the original shape of the iPhone bag.

The product will be available starting Friday, Nov.  14, at select Apple stores and on the company’s website in several countries, including France, Italy, Japan, Singapore, South Korea, the United Kingdom, and the United States.

Apple mentioned that the short strap design is available in eight colors: lemon, mandarin, purple, pink, peacock, sapphire, black and cinnamon. Meanwhile, the long strap design comes in three different colors: sapphire, cinnamon, and black.

iPhone case


Apple's new iPhone case. (Apple's official website)

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