Amlak Finance, the largest publicly listed Islamic finance company and pioneer of home finance in the UAE, has announced its appointment of Cedar Management Consulting International. The consulting firm will assist Amlak Finance to formulate and implement their new growth strategy.
“Cedar Management Consulting International will play a significant role in refining Amlak’s strategic and operational procedures. As we continue to focus on our core competencies and aim for continual improvement, it is paramount to ensure that all of our activities are in line with international best practices. Cedar’s expertise will be a useful tool in driving Amlak forward and augmenting our offering to customers,” commented Arif Alharmi, CEO of Amlak Finance.
The consulting firm will assist Amlak Finance in enhancing key areas such as new client acquisitions, IT systems and international expansion.
“Cedar has significant experience in transforming organizations and as the marketplace becomes increasingly competitive it will be important to focus on enhancing Amlak’s sales and marketing prowess for it to continue to be the market leader that it is,” indicated Sanjiv Anand, Managing Director, Cedar Consulting.
Amlak will focus on consolidating its local competitiveness in the home finance industry whilst expanding in promising new markets. Having recently expanded into Egypt and Saudi Arabia, Amlak is gaining momentum in other markets. “We will be able to further understand the need in developing markets, once we evaluate our own continued growth at home. We want to strengthen our key elements in order to ensure the best implementation of our offering to our client base,” concluded Alharmi.
