Al-Safi Danone, the Kingdom’s largest dairy company recently revealed winners of its fresh cream promotion, in an announcement by General Manager for Al-Safi Danone, Mohammed Al Oreify, at the draw held at the Company’s headquarters in Riyadh and attended by a representative from the Riyadh Chamber of Commerce and a host of others. Fatima Mohammed Youssef from Taif won the first prize and nine others secured other great cash prizes.
The latest Al-Safi Danone Fresh Cream promotion offered cash prizes worth thousands, with a grand prize of 30,000 Saudi riyals (eight thousand dollars). The Fresh Cream promotion which drew thousands of entries from all over the Kingdom, lasted two months, and gave consumers a chance to win cash prizes by answering a set of five questions, send in their answers and await the draw announcing the winners.
The Fresh cream promotion followed a revamping initiative, where the packaging for cream was given a ‘facelift’ of sorts, with a new shape and container. The Saudi market for fresh cream today is at 14,000 tons per annum and is growing at a rapid rate. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
