Revenues from tourism spending during the fourth Al-Madina Al-Monawara Festival last summer totaled 800 million Saudi Riyals ($213 million) compared with SR 1.2 million ($320,000) during the same period in 2000, reported Al-Hayat . Director of the Al-Madina Chamber of Commerce and Industry and head of the Al-Madina Festival Organizing Committee, Abdul-Rahman Al-Ruhaily, stated that the success of the festival depends on organizing it for a time when the majority of the population is on vacation. In addition, the festival should be accompanied with an audio-visual promotional campaign. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
