Al Bustan Centre and Residence - a deluxe property which offers world-class services and facilities in the city – expects a 12% growth this year. During 2007 the property registered 70% occupancy and a growth of 8% compared to a year before that.
The property has been successfully enhancing its brand image locally and internationally for many years now and has reinforced its strong partnership with tour operators across the globe which has contributed very significantly in its growth and helped generate good revenues.
Moussa El Hayek, the Chief Operating Officer of Al Bustan Centre & Residence, enthusiastically noted: “We are extremely pleased with our achievements last year. This has only been possible due to the fact that we have set and covered very clear goals as well as tapped new markets in GCC, CIS, India, Far East and other growing Asian markets. This year we intend to pursue the same policy and intend to provide new services to tour operators to extend our reach.”
Moussa maintained such a steady growth has only been possible through a trained, motivated and enthusiastic team. He pointed out that the property greatly values the experience and expertise of its partners and wishes to create one of the strongest networks in tourism industry. Excellent customer relationships have also been one of the key factors in the property’s ongoing success. “We hope that our new marketing strategy will further extend our reach and reinforce our wide-ranging marketing and sales plans,” Moussa reiterated.
