Al Aan TV has announced the appointment of Promo Media as the channel's exclusive media sales representatives for Lebanon, Syria and Jordan.
The leading Dubai-based TV channel pointed out that the current boom in the region and the unprecedented high level of interest in the television as an effective tool of advertising has urged Al Aan TV and Promo Media to join efforts and experience together. Promo Media will be solely representing Al Aan TV as sales and marketing agent in Lebanon, Syria and Jordan. This collaboration is expected to widen Al Aan's futuristic advertising plan and generate a strong advertising and marketing foundation for Al Aan in the Middle East area.
Remarking on this collaboration, Zoya Sakr, Head of Sales and Marketing at Al Aan TV said “This healthy growth in the region had contributed to strengthening the TV Channel’s position in the media industry as well as attracting well-established and leading companies to explore the opportunities of publicizing their brands and products through our unique infotainment channel that’s targeting Arab women and families”.
Awareness levels of the channel have increased remarkably in the region since its establishment in 2006. Imad Jomaa, Chairman of Promo Media said “viewers showed a markedly high preference for Al Aan TV content, with programs offering original programming presented in an innovative infotainment format. We are confident of representing the channel as this will lead certainly to mutual success”.
Al Aan's content is based on constant research to identify and respond to the changing desires of the regional audience. Al Aan produces all of its programs specifically tailored for its viewers. The unique infotainment format is a first for the region. It means the viewer can benefit from the daily contact with the channel, and that the viewing experience is a pleasurable one.
“Ipsos's recent study showed that the viewership of the channel has increased 80% from the last year. This grants us a strong vote of confidence in our growing profile as the premier source of infotainment TV content” Sakr added, “This important factor has also helped Al Aan TV to evolve as the ultimate media and marketing vehicle for both advertisers and viewers”.
Al Aan TV is a pan-Arab satellite broadcaster based in the state-of-the art communications hub in Dubai Media City available on Arabsat or Nilesat. Al Aan offers programs specifically designed to address the needs and aspirations of a young, dynamic and modern family audience. Al Aan's female tonality is a solid reflection of the central and decisive role of the Arab women in the family.
© 2008 Al Bawaba (www.albawaba.com)
