Ajmal Perfumes recorded a ten percent surge in sales during the Dubai Shopping Festival (DSF) 2003, while its sales of branded products in the United Arab Emirates (UAE) rose by 22 percent over the last year.
The regional perfume manufacturer also witnessed a 20 percent increase in total sales for 2002 in the UAE, while Gulf Cooperation Council (GCC) sales of branded products grew by 35 percent.
Throughout DSF, Ajmal Perfumes enjoyed a strong presence with kiosks located in several festival activity areas including Global Village, Al-Muraqqabat, Al-Seef and Al-Rigga. Specially-priced products, in addition to Prediction, the perfumer's brand new unisex fragrance launched at the start of DSF, could be purchased at the various stands and all Ajmal retail outlets.
Ajmal, in its 50-year history of creating fragrances, is a regional corporate entity with a portfolio of oriental and western fragrances available in the region. Ajmal has established a strong presence in the Middle East with 60 exclusive retail outlets, including 24 in the UAE, and hundreds of dealerships across the Middle East. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
