agreement of cooperation between orascom hotels & development & action pr jordan

Published February 5th, 2007 - 03:15 GMT
Al Bawaba
Al Bawaba

ORASCOM Hotels & Development (OHD) has recently announced that it has signed an agreement of cooperation with Action PR to promote Taba Heights, the Sinai Peninsula-based natural luxury.

Under this agreement, Action PR will offer Taba Heights media and communications services, consultations and strategic planning for Taba Heights activities and events. Action PR will also provide media services such as holding press conferences, media gatherings, public relations services, building data base, full coverage for Taba Heights events, and media monitoring.

“We are glad to sign a cooperation agreement with Action PR, this is a good opportunity to promote Taba Heights as an attractive leisure destination for the Jordanian people. We also believe in the significance of public relations nowadays, therefore we chose Action PR, whom we have had a past experience with especially during the visit of more than 25 Jordanian journalists to Taba Heights and that will certainly help in promoting our charming setting situated in the Sinai Peninsula.” said Mrs. Mayar Abdelaziz, Vice President Marketing - OHD.

The breathtaking natural setting is complemented by the lavish offerings of the five-star hotels located in Taba Heights such as that of the Hyatt Regency Hotel, Intercontinental Resort, Marriott Beach Resort, Sofitel, and TTC El Wekala Golf Resort. These worldwide hospitality leaders provide an unparalleled experience in relaxation and leisure. Each hotel offers an astonishing array of services and comforts set in innovative, state of the art facilities designed for those who wish simply to sit back and enjoy. Likewise, Taba Heights guests will enjoy adventurous trips represented in canyon motor safaris and the excitement of water world of wind surfing and scuba diving.

“We are proud of professional connections and bonds we’re establishing with regional establishments and we consider Taba Heights an important member in our clientele. We at Action PR always strive to utilize our talents and our expertise and we hope to succeed in promoting Taba Heights as a preferable tourist destination for Jordanians.” said Mr. Nabil Hijazin, Managing Partner of Action PR.

OHD is the majority owner and developer of El Gouna, a seaside leisure town located on Egypt's Red Sea coast and has an active pipeline of ambitious projects in Egypt, Jordan, UAE, Oman, Mauritius and -most recently- Switzerland