The Marketing Forum conference, which is scheduled to be held October 21-23 at the Emirates Towers hotel in Dubai, will this year focus the attention of its delegates and speakers on 'Best Marketing Practice in Action'.
“We have re-structured the event to combine two keynote speeches each day. The afternoons will be spent examining the best application of these strategies in a number of breakout seminars. These will be delivered by business academics and practitioners from Canada, Europe and the region,” Project Manager at Gray Business Communications Brian Berry said.
Berry stressed that the need to equate strategy to bottom-line results has influenced the tailoring of conference content to meet the needs of marketing decision-makers in the Middle East. He explained: “The breakout seminars in particular are geared to deliver proven methods to turn marketing plans into dollar benefits.” — (menareport.com)
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