Arab Digital Distribution (ADD), a regional pay TV platform management company, has signed a regional broadcast deal that will allow them to a exclusive air the 2002 Wimbledon tennis championship live from London from June 24 to July 7, 2002. ADD’s exclusive coverage of the 2002 Wimbledon tennis championships will be broadcasted live throughout the Middle East with Arabic, English and Farsi commentary. ADD focuses on packaging and distributing television channels across the Middle East, North Africa and Europe. The main mission is to provide the best in Arabic programming to the target markets in each region. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
