A recent announcement by Arab Digital Distribution (ADD) promises that during January 2002 Middle East viewers can catch Eurosport broadcasts of The Match of the Century, a 22-program series portraying 22 legendary football players of this century.
On the Road to the World Cup, Eurosport will start broadcasting The Match of the Century, recounting the careers of these players through several World Cups and other competitions of football history. The series brings the stories of eleven European players and eleven American players.
The pan-European channel Eurosport reaches 92 million homes and 250 million viewers across 54 countries. ADD focuses on packaging and distributing pay TV channels across the Middle East, North Africa and Europe. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
