The new General Manager of the Abu Dhabi Grand, Francesco Borrello has introduced an aggressive rate policy at the hotel, recently taken over by Le Meridien and scheduled to be rebranded as Le Royal Meridien Abu Dhabi next year.
Just six weeks at the Abu Dhabi Grand, Borrello has nearly doubled room revenues over the previous tactical rate structure, and he expects to continue with a studied increase to bring rates up to a commercially viable platform.
Scheduled for completion in June 2003, a second tower, lobby, and banqueting and conference center are under construction at the hotel, as well as a dedicated entertainment center with eight food and beverage outlets, and a new pool and leisure complex.
In addition, the existing tower will be renovated as part of the overall project, with a final completion date of early 2004. Le Meridien is a global hotel group with a portfolio of more than 140 luxury and upscale hotels in 55 countries worldwide. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
