An Audi unlike any other: The Audi A1 arrives in Abu Dhabi

Press release

Published April 26th, 2011 - 07:18 GMT

The A1 is both a modern city car and a sporty all-rounder for an active lifestyle

Audi is entering a new vehicle class with the new Audi A1 arriving to Abu Dhabi this month. The compact A1 condenses all of the virtues of the brand with the four rings – a progressive design, uncompromising quality and groundbreaking efficiency – within a space of less than four meters.

Mark Austin, Dealer Principal Audi Abu Dhabi, "The A1 is both a modern city car and a sporty all-rounder for an active lifestyle. It is the first premium car in the subcompact segment – a true, fully-fledged Audi and judging by the number of inquiries, especially from the young generation, it will be a success in Abu Dhabi.”

Its highly modern design integrates the A1 into the Audi family. The large single-frame grille, the distinctive roof arch and coupe-like C-pillars are among its defining style elements. The interior of the A1 is surprisingly spacious, bright and airy. The attention lavished on numerous details underscores the premium character of the A1 while innovative materials and modern colors emphasize the youthful character of the A1. Whether colored air vents, LED interior lights or seat covers in expressive colors – customization is the key. There are even a variety of paint finishes from which to choose for the roof arch.

The available infotainment and multimedia systems of the Audi A1 come directly from the luxury class. The top of the line is MMI navigation plus, a media center that sets new standards in the compact segment and borrows from the system used in Audi’s new A8 flagship.

The newest Audi is always great fun to drive thanks to its sporty setup. Audi is rolling out the new model with a 122 hp four-cylinder 1.4 TFSI engine, which impresses with exemplary fuel economy - a standard cycle value of 5.3 liters per 100 kilometers. It follows the downsizing principle by substituting turbocharging for displacement and the recuperation system further helps to provide the efficiency that comes standard in the Audi A1.

The Audi A1 starts from only 89,900 AED and is available as of now. As a standard for the Middle East it comes with especially developed super-hot country settings, 4 years / 60.000 km service and 3 years warranty.

Background Information

Audi

Audi is a German manufacturer of a range of automobiles, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the Audi brand. The company is headquartered in Ingolstadt, Germany, and has been a wholly owned (99.55%) subsidiary of Volkswagen AG since 1966.

Currently, Audi's sales are growing strongly in Europe. Its 2007 worldwide sales have been released as 964,151 vehicles sold - a record for the brand. In 2008, Audi has achieved the 13th record year in a row passing the 1 million unit mark with 1,003,400 sold units.

Company Profile

Ali & Sons Co.

Ali & Sons Holding LLC is a pioneering force that has been instrumental in shaping the direction and development of the UAE’s economy through its diverse, dynamic and high-end offerings.

Since its establishment. Ali & Sons has remained determined to deliver innovative solutions, modern and original products and services with technologically advanced resources that enable sustainable and positive outcomes.

The multi-faceted conglomerate holds a solid presence across a vast scope of sectors which include Automotive, Oil & Gas, Contracting, Commercial, Marine Engineering, Retail, Property Management, Tourism, Manufacturing and Healthcare.

The group is aligned with some of the globe’s most prestigious and sought-after brands such as Porsche, Audi, Volkswagen and Skoda. In parallel, the company has founded several of its own highly successful brands including Amwaj Jewellery, Awazen Medical Center, Ali & Sons Real Estate and Eurostar Rent A Car.